In 1975 the community was able to secure permits for a rally and a 400-person march. Marchers had to walk on the sidewalk since they had no city parade permit. In June 1974 the Center hosted a gay pride event which included a yard sale and potluck dinner at the Center as well as an informal parade to Balboa Park and back. The Center became a social and political focus for the gay community. In the 1970s, gay men in San Diego founded a Center for Social Services in a house at 2250 B Street.

The organization describes its mission as 'fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally' and its vision as 'a world free of prejudice and bias'. San Diego Mayor Kevin Faulconer marches in the 2014 Pride Parade